Everybody knows that is it significantly easier to destroy a good reputation than to create one. It is a very difficult thing and more than significant for our business. However something cannot be liked by all; negative feedback and even haters will always exist, you need to accept this.
It is important to understand that haters are always in the minority, other people do not pay much attention to this. Haters, if they put in a lot of effort, will as a result only involuntarily advertise you. Negative feedback in the media can play to your hand. This was the case with Volkswagen. They were all over the media, but sales sharply increased.